I cannot remember a week with more celebrity deaths than the past 7 days -- Ed McMahon, Farrah, MJ, Fred Travalena, Gayle Storm and on Sunday, one Billy Mays.
If you have not caught it yet, his show with Anthony Sullivan, with whom he worked in direct response marketing -- Pitchmen -- is terrific. It is a behind the scenes look at how they choose products, test market them, design the pitch, film the demo, and then test the commercial in key markets and time slots to see which products ultimately get the thumbs up or the thumbs down.
Mr. Kirby teaches marketing in high school, and has used the show to teach his students the marketing process. The thing I really liked about Billy was that he was in on the joke. He could goof on himself and laugh all the way to the bank. What a shame he didn't get much time to enjoy it.
Here are a couple of laughs for you
ESPN 360 commercial
Appearances on Tonight Show